No, I'm using the human sense. The one all linked up to 'success' in ways people don't tend to explicitly understand.

I think that you're talking about near-mode feel-good, while I'm talking about far-mode feel-good.

I haven't met many people whose utility functions appear restricted to things that matter.

To things that matter to you, perhaps. And I haven't met many people that have utility functions; that is, that behave as rational optimizers. But a utility function by definition is restricted to things that matter to the mind that has it.