marc comments on Do Fandoms Need Awfulness? - Less Wrong
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Were this true it would also seem to fit with Robin's theories on art as signalling. If you pick something bad to defend then the signal is stronger.
If you want to signal loyalty, for example, it's not that good picking Shakespeare. Obviously everyone likes Shakespeare. If you pick an obscure anime cartoon then you can really signal your unreasonable devotion in the face of public pressure.
In a complete about turn though, a situation with empirical data might be sports fans. And I'm fairly certain that as performances get worse, generally speaking, the number of fans (at least that attend games) drops. This would seem to imply the opposite.
I don't think really liking Shakespeare is considered normal.