hirvinen comments on Do Fandoms Need Awfulness? - Less Wrong
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Kathy Sierra arguing along those lines, with emphasis on software expanding on Scott Adams on the subject. Sounds plausible.
ETA: I mean, useful as a general heuristic when thinking about whether something should be done or not for a product. Of course especially in software some things that gain undying love can be added in a fashion that does not distract those who don't want it.