I think you are on to something. When you think about it, humans are different enough that it's hard to create a work that everyone thinks is great. You might be able to create a work that nobody profoundly dislikes, but such a work is likely to be so bland, watered-down, and lacking in risks that nobody is profoundly thrilled with it, either. Creating a work that resonates with the worldview and experience of a certain group to a high magnitude can make it inaccessible or laughable to other groups of people with different values.

There may be a "Conversation of Fandom" of some sort going on: for every enthusiastic fan you produce with a work, you must also produce someone who hates it.

Contra Bond, it's not badness that produce fandom. Rather, elements with a high variance of appeal produce both fans in some groups of people, and badness from the perspective of other groups of people. These groups can even overlap, in the case of So Bad It's Good.