Cultural products that create fandom usually have younger target audiences. Those products tend to be of uneven quality. This seems to explain the correlation noticed by Bond. Products for the young of undeniable quality can be used to test the hypothesis. They do create fandoms: -The catcher in the rye -Jimi Hendrix Older products of uneven quality do not produce fandom... (But since they have been forgotten, I won't give examples!) If older great work didn't create fandom, it's simply that they came before fandom.