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MichaelVassar comments on Image vs. Impact: Can public commitment be counterproductive for achievement? - Less Wrong
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Patri, it sure seems to me that even funding the purchase of a used cruise-ship for medical purposes will require substantial investment, of the sort that will only be available as a result of mainstream status generated through mainstream news attention. Given that, how does such news attention not constitute progress towards your goals.
I don't associate "getting investment" and "getting mainstream news attention" so strongly. The Forbes video on SurgiCruise (http://video.forbes.com/fvn/breakout/cruising-for-surgery) may help mainstream status and fundraising, but I don't think that sort of thing is critical. And for residential, occupant-funded developments, we need committed people not general attention, which I think comes more from targeted and high-involvement marketing (like giving talks) as opposed to mass media which just raises general awareness.
Even if I'm wrong that just means my feelings towards press are right for the wrong reasons. I can feel a narcissistic attraction in publicity that is totally separate from my evaluation of its strategic impact.
I think you're grossly overestimating both the financial utility and desirability of celebrity.
Furthermore, it's far from obvious that news attention will lead to an increase in useful or positive fame.