By default, humans are a kludgy bundle of impulses. But we have the ability to reflect upon our decision making, and the implications thereof, and derive better overall policies. You might want to become a more robust, coherent agent – in particular if you're operating in an unfamiliar domain, where common wisdom can't guide you.
On my initial read, I read this as saying "this is the right thing for some people, even when it isn't instrumentally rational" (?!). But
makes me think this isn't what you meant. Maybe clarify the OP?