It's been reduced to 99$ and it seems like it is a permanent reduction. I was thinking of buying it at 299$ because it had not been on sale for a while, so I'm very pleased this happened.
Their press release on it:
http://blog.23andme.com/news/one-million-strong-a-note-from-23andmes-anne-wojcicki/
Would it be acceptable for me to make topics about ephemeral paperclip discounts?
Unless there are a bunch of lurking AIs I am unaware of, very few users care about paper clips.