Limitless is a movie coming out this Friday which includes nootropics as a major plot device. I think that the way they are portrayed in the movie, and the subsequent media discussion (if any) about nootropics would be of interest here, even if the movie isn't.
From what I can tell, the movie is about a guy who uses a drug to improve his mental capabilities, uses those to radically alter his life, who is then targeted because its just that genre of movie.
Just a heads up, if anyone is interested.
Wait, so they're not making the Captain America movie now?
In fairness, in the 1940s nootropics would have been hyped as the salvation of humanity (and any potential side effects carefully swept under the carpet).