Just an opinion: ideas do not come from nothing, so the larger the data pool (memories, experiences, interests) the more ideas are likely to be generated.
It very much seems like we live in an age of hyperspecialization; people know very much about relatively few things. Generally, these areas of knowledge are complimentary or related. Sometimes they overlap outright. Life is barely long enough to get good at one thing, so people often choose to specialize early and stay on one very fixed path.
From the outside looking in these collectives of experience are very tribal. They develop their own languages and symbols. They become these closed systems where ideas aren't created as much as they are simply refined; bounced back and forth among tribal members. But this does not seem to be a very good pattern for long term growth or sustainability. Homogenization leads to extinction.
What I mean by that can be understood by looking at the evolution of life on Earth as an example of the obverse. Evolution tends towards diversity. Diversity gives life its best possible chance of success. That way, when an asteroid slams into the planet, not everything dies. If evolution had tended towards homogenization (only making the best dinosaurs possible) instead of diversity, the K-T Event might have turned this planet into a floating rock.
It may be a bit of a weak analogy, but I feel like the same principles might apply fairly well to specific areas of knowledge. Ideas are the mutations that allow knowledge to change and evolve into something new. Exclusivity and specialization are a sort of homogenization that leads to stagnation and fewer truly new & good ideas. Not that ideas don't happen at all, just that maybe they happen less often than they should... or could. I don't know, really. This is mostly just speculation based on personal observation and opinion.
Colloquially, I can say that the people I have known in my life who seem to have the most ideas are the ones whose interests are all over the map, so to speak. They tend to be older, with a deeper well of experience to draw from. Their knowledge pools, being varied as opposed to complimentary, allow them to look outside these otherwise closed systems and make inferences, or to see patterns that people too mired within the subject matter might easily miss.
They may not always be good ideas, but they are often striking in their seeming originality and unexpectedness.
An example that comes to mind is of a family friend who worked for years in automotive manufacturing before going back to school to get his certification as a laboratory technician. He got a job as a lab assistant at a University research hospital. He would overhear the researchers in the break room talking about their current projects, and one of them that really grabbed his interest was the problem of infectious disease control measures, specifically, getting healthcare professionals to wash their hands between patient interactions. He had the idea, based on his experience in manufacturing, to apply Poka Yoke (a Japanese manufacturing term that roughly means error-proofing) to the problem of getting nurses and doctors to wash their hands between patient encounters. His idea was to install sink-locks at all the doors to patient rooms. These doors would only open from the outside if the sink was used for at least 20 seconds immediately prior to opening them, or if an emergency button was pushed. From the inside they open at will. He mentioned the idea in casual conversation with one of the senior researchers who was so excited by it that he wanted to design a study around the concept.
I feel like there is a potential benefit to be had by looking outside as opposed to focusing too intently within. Maybe spending some percentage of time learning about completely new things as opposed to only endeavoring to learn new details about things we already know might yield an increase in new ideas. There's nothing wrong with getting out of our comfort zone and challenging our perspectives.
I think a big contributing factor is having some kind of intellectual community / receptive audience. Having a social context in which new ideas are expected, appreciated, and refined creates the affordance to really think about things.
The way I see it, contact with such a community only needs to happen initially. After that, many people will keep developing ideas on their own.
A school/work setting doesn't seem to count for as much as a less formal voluntary group. It puts thinking in the context of "for work" / "for school", which may even actively discourage developing one's own ideas later.
Also, it seems like attempts to start intellectual groups in order to provide the social context for developing ideas will often fail. People don't know how to start good groups by default, and there is a lot which can go wrong.
Editing to add:
Another important bottleneck is having a mental toolkit for working on hard problems. One reason why people don't go past the first answer which comes to mind is that they don't have any routines to follow which get them past their first thoughts. Even if you're asked to think more about a problem, you'll likely rehearse the same thoughts, and reach the same conclusions, unless you have a strategy for getting new thoughts. Johnswentworth's answer hints at this direction.
The best resource I know of for developing this kind of mental toolkit is Polya's book How to Solve It. He provides a set of questions to ask yourself while problem-solving. At first, these questions may seem like object-level tools to help you get unstuck when you are stuck, which is true. But over time, asking the questions will help you develop a toolkit for thinking about problems.