You're using "ideologue" as a dirty word, and bringing in Marxism to taint by association.
If an "ideologue" was right, in your opinion, you wouldn't condemn him for being too ideological. If you had a vision of the social order that really was how things should be, you'd damn well push it on the reluctant.
In retrospect, I did get carried away a bit writing the above comment, but still, I don't see any ground for your specific objections:
You're using "ideologue" as a dirty word,
Only insofar as "ideologue" suggests bias and low intellectual standards due to prioritizing the promotion of ideology over clear thinking. This is, in my view, an entirely fair and objective way to characterize the article in question.
and bringing in Marxism to taint by association.
I brought in Marxism as a pertinent analogy, namely as another example of...
Sam Harris has a new book, The Moral Landscape, in which he makes a very simple argument, at least when you express it in the terms we tend to use on LW: he says that a reasonable definition of moral behavior can (theoretically) be derived from our utility functions. Essentially, he's promoting the idea of coherent extrapolated volition, but without all the talk of strong AI.
He also argues that, while there are all sorts of tricky corner cases where we disagree about what we want, those are less common than they seem. Human utility functions are actually pretty similar; the disagreements seem bigger because we think about them more. When France passes laws against wearing a burqa in public, it's news. When people form an orderly line at the grocery store, nobody notices how neatly our goals and behavior have aligned. No newspaper will publish headlines about how many people are enjoying the pleasant weather. We take it for granted that human utility functions mostly agree with each other.
What surprises me, though, is how much flak Sam Harris has drawn for just saying this. There are people who say that there can not, in principle, be any right answer to moral questions. There are heavily religious people who say that there's only one right answer to moral questions, and it's all laid out in their holy book of choice. What I haven't heard, yet, are any well-reasoned objections that address what Harris is actually saying.
So, what do you think? I'll post some links so you can see what the author himself says about it:
"The Science of Good and Evil": An article arguing briefly for the book's main thesis.
Frequently asked questions: Definitely helps clarify some things.
TED talk about his book: I think he devotes most of this talk to telling us what he's not claiming.