You are assuming your conclusion: that shame is weaker than belief. Evolution is irrelevant to your argument.
Yes, evolution distinguishes between the father and the uncle, but shame+evolution and afterlife+evolution do so equally. Kin selection quantifies the expected differential action and it's pretty small - a factor of two. If you claim that shame would motivate the uncle and not the father, then you need a quantified theory of shame that is equally precise.
I gave an example where a father killed his daughter with lots of evidence that it was shame, not belief, so shame makes the cut, regardless of whether supernatural reward does.
Parents kill their children quite often. It's not that much to overcome.
Sam Harris has a new book, The Moral Landscape, in which he makes a very simple argument, at least when you express it in the terms we tend to use on LW: he says that a reasonable definition of moral behavior can (theoretically) be derived from our utility functions. Essentially, he's promoting the idea of coherent extrapolated volition, but without all the talk of strong AI.
He also argues that, while there are all sorts of tricky corner cases where we disagree about what we want, those are less common than they seem. Human utility functions are actually pretty similar; the disagreements seem bigger because we think about them more. When France passes laws against wearing a burqa in public, it's news. When people form an orderly line at the grocery store, nobody notices how neatly our goals and behavior have aligned. No newspaper will publish headlines about how many people are enjoying the pleasant weather. We take it for granted that human utility functions mostly agree with each other.
What surprises me, though, is how much flak Sam Harris has drawn for just saying this. There are people who say that there can not, in principle, be any right answer to moral questions. There are heavily religious people who say that there's only one right answer to moral questions, and it's all laid out in their holy book of choice. What I haven't heard, yet, are any well-reasoned objections that address what Harris is actually saying.
So, what do you think? I'll post some links so you can see what the author himself says about it:
"The Science of Good and Evil": An article arguing briefly for the book's main thesis.
Frequently asked questions: Definitely helps clarify some things.
TED talk about his book: I think he devotes most of this talk to telling us what he's not claiming.