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Larks comments on Currently Buying AdWords for LessWrong - Less Wrong Discussion
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Try to get people who google 'meaning of life'?
Yudkowsky.net is actually well optimized for that, although not #1 these days. From what I heard, his "TMOL" page, which he has since marked "obsolete", used to be the #1 result for "What is the meaning of life?" on AskJeeves several years ago.
Apparently many people who ended up on SL4 or later involved with SIAI first wandered into our community through this search.
It was (if Eliezer of the year 2000 can be believed) almost exactly 10 years ago. (I remember because I remember when I first saw the page.)
And yes, participants (prob on SL4) reported that their participation began when they googled for meaning of life and hit that page.