How I attempted to nutshell it for the RW article on EY:
"Yudkowsky identifies the big problem in AI research as being that there is no reason to assume an AI would give a damn about humans or what we care about in any way at all - not having a million years as a savannah ape or a billion years of evolution in its makeup. And he believes AI is imminent. As such, working out how to create a Friendly AI (one that won't kill us, inadvertently or otherwise) is the Big Problem he has taken as his own."
It needs work, but I hope does justice to the idea in trying to get it across to the general public, or at least people who are somewhat familiar with SF tropes.
I've been using something like "A self-optimizing AI would be so powerful that it will just roll over the human race unless it's programmed to not do that."
Any others?