http://www.scientificamerican.com/article.cfm?id=e-zimmer-can-you-live-forever
I realize he Zimmer is "just a popular author" (a pretty good one IMO), so filing this under "cultural penetration of singularity memes"
Pessimistically, I don't think I have ever seen any evidence that "first they ignore you, then they laugh at you, then they fight you, then you win" is a particularly good model for memetic penetration of the mainstream.
http://www.scientificamerican.com/article.cfm?id=e-zimmer-can-you-live-forever
I realize he Zimmer is "just a popular author" (a pretty good one IMO), so filing this under "cultural penetration of singularity memes"