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Perplexed comments on Branding Biodiversity - Less Wrong Discussion
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Comments (9)
That is one dimension. In another dimension, there is the question of whether the target audience of the marketing is aware of what is being marketed.
What, for example, do the people who have glanced at that PDF brochure think is being marketed there? Is it biodiversity, a strategy for marketing biodiversity, or an advertising agency? Assuming, as I do, that it is the ad agency, I would suggest that this marketing campaign is at least partially a failure, because we here are talking about the strategy rather than about the clever folks who came up with the strategy.
On the other hand, it could be called a success, because discussion of the virtues of a particular advertising agency would not otherwise take place here.