Well, as labor becomes less scarce, you don't have to care if your employees hate it or not. Enough people will be desperate enough for some sort of work that you'll be able to find people.
It would only catch on if it could survive the initial phase where it was still a minority. If anyone using it was prepared to quit and try for another job then businesses not using it would out-compete businesses using it. It might not have to be enjoyable, but if it wasn't at least tolerable it wouldn't even get off the ground.
Oldie but goodie. A piece of fiction describing how a computer system can do the job of human managers at fast food restaurants (scarily plausible), how this leads to a dystopia (slowly getting implausible), and how to avoid this scenario and reach utopia (give me a break).