http://www.rollingstone.com/politics/news/the-stoner-arms-dealers-20110316?print=true
it should go beyond "look, this is irrational!".
You have it backwards (which is evidence for your main point). The message I got was "look, this is rational!" This is hinted by the tag "entrepreneurship."
http://www.rollingstone.com/politics/news/the-stoner-arms-dealers-20110316?print=true