Yeah, this is definitely what feminists should work on. Rather than giving unsuccessful men a long extension to their current list of "don'ts", they could give effective advice so that the dating pool will contain a higher fraction of men who actually bother to think about feminist concerns in the first place.
It's quite obvious that PUA works in some ways because of trying the methods in the "field". My first gripe with the article that it's just the same generalized armchair advice.
But even worse is "let's give advice to other group" perspective. Shouldn't feminists be trying to change the women views and behaviour on dating? I don't quite understand why aren't they focusing on their own group in this problem. This seems to remind me of color politics.
Clarisse Thorn recently posted a useful article about Ethical Pick-Up Artistry, bringing up a few basic critiques of traditional PUA and suggesting a few alternatives.
A proposal to formalize thisNot the same thing, but a discussion on forming a community to practice social artistry in general has been brought up on LW before, but I'm not personally aware of anything coming out of that.