It works even when they're out to win. For added points, it even works when they're subtly trolling, if you construct your reply sufficiently robustly. The lurkers will even support you in email. Because it is, concisely, a way of truth-seeking and getting along well with your debate partner at the same time.
I speak from recent experience of stuff I learned on LessWrong obtaining the desired effects in an Internet argument recently. Basically, posting here teaches me to write more clearly and concisely and teaches me lots about how to think about thinking.
(LessWrong: the philosophy blog that teaches you how to win at arguing on the Internet!)
(LessWrong: the philosophy blog that teaches you how to win at arguing on the Internet!)
This raises a tiny worry in me. It is possible that we've just discovered a set of really effective dark arts, and the dark arts are just so effective that people who believe they aren't dark arts can use them to convince other people that they are actually good things to do.
Even though this was written by a current Less Wrong poster (hi, pdf23ds!), I don't think it has been posted here: Why and how to debate charitably (pg. 2, comments). (Edit: The original pdf23ds.net site has sadly been lost to entropy – Less Wrong poster MichaelBishop found a repost on commonsenseatheism.com. He also provides this summary version.)
I was linked to this article from a webcomic forum which had a low-key flamewar smouldering in the "Serious Business" section. (I will not link to it here; if you can tell from the description which forum it is, I would thank you not to link it either.) Three things struck me about it:
The list of rules is on pg. 2 - a good example is the rule titled "You cannot read minds":