Some "first impressions" feedback: though it has a long tradition in geekdom, and occasionally works well, I for one find the fake-FAQ format extremely offputting. These aren't "frequently" asked questions - they are your questions, and not so much questions as lead-ins to various parts of an essay.
I'd be more interested if you started off with a concise definition of what you mean by "consequentialism". (If you were truly writing a FAQ, that would be the most frequently asked question of all). As it is, the essay starts losing me by the time it gets to "part one" - I skipped ahead to see how long I should expect to spend on preliminaries before getting to the heart of the matter.
(Usually, when you feel obliged to make a self-deprecating excuse such as "Sorry, I fell asleep several pages back" in your own writing, there's a structure issue that you want to correct urgently.)
Fake-FAQs can be a method of misrepresenting arguments against your viewpoint. Like: "Check out all these silly arguments anti-consequentialists frequently use". Just an example, I'm not saying Yvain is doing this.
There are a lot of explanations of consequentialism and utilitarianism out there, but not a lot of persuasive essays trying to convert people. I would like to fill that gap with a pro-consequentialist FAQ. The target audience is people who are intelligent but may not have a strong philosophy background or have thought about this matter too much before (ie it's not intended to solve every single problem or be up to the usual standards of discussion on LW).
I have a draft up at http://www.raikoth.net/consequentialism.html (yes, I have since realized the background is horrible, and changing it is on my list of things to do). Feedback would be appreciated, especially from non-consequentialists and non-philosophers since they're the target audience.