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Alicorn comments on How hard do we really want to sell cryonics? - Less Wrong Discussion
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Any specs for who the characters should be or what characteristics they should exhibit via dialogue beyond pro-cryo/not-yet-pro-cryo?
Edit: In particular, to what extent should I be leaning on storyish tropes? e.g. "Remember that time when [allegorical event] happened? You did [sensible thing] which is analogous to cryo!" I know fiction writing, but I'm not versed in the ways of marketing...
A TV commercial is normally a minute long or less. Some handy references: http://qntm.org/60
There is very little room for character development or well-supported arguments. Mostly it's just a succinct, quotable assertion, a memorable image, and enough keywords (brand name, easy-to-spell website, etc.) to allow further investigation.