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Strange7 comments on How hard do we really want to sell cryonics? - Less Wrong Discussion
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A TV commercial is normally a minute long or less. Some handy references: http://qntm.org/60
There is very little room for character development or well-supported arguments. Mostly it's just a succinct, quotable assertion, a memorable image, and enough keywords (brand name, easy-to-spell website, etc.) to allow further investigation.