I have a problem with taking advantage of people based on their delusions. If a dude thought he was Napoleon and was entitled to Napoleon's old swords, would you:
1) Offer to sell him fake swords that you claim to be Napoleon's (assume he wouldn't know the difference)?
2) Attempt to explain to him that he's not Napoleon and he shouldn't be seeking the swords?
3) Find him professional help?
4) Do nothing?
Pet insurance is none of these. It is not a "fake sword." The insurer is taking real steps to ensure the pets are being taken care of in the event of a rapture. Further, the insurer is explaining what those steps are to the insured so that this person can reach an intelligent conclusion about the reliability of the insurer (known in the field as counter-party risk).
I'm sure the rapturees think offering dead head freezing services to "rationalists" is a fake sword. In the case of rationalists, these services can be offered by other rationalists. In the case of pet rapture insurance, it will be the unraptured who must be relied upon for any such service.
http://eternal-earthbound-pets.com/Home_Page.html
Providing assurance that pets will be provided for in the event of Rapture.
Having thought it over, I'm OK with the ethics of this service.