Pet insurance is none of these. It is not a "fake sword." The insurer is taking real steps to ensure the pets are being taken care of in the event of a rapture. Further, the insurer is explaining what those steps are to the insured so that this person can reach an intelligent conclusion about the reliability of the insurer (known in the field as counter-party risk).
I'm sure the rapturees think offering dead head freezing services to "rationalists" is a fake sword. In the case of rationalists, these services can be offered by other rationalists. In the case of pet rapture insurance, it will be the unraptured who must be relied upon for any such service.
So what steps have they taken to ensure that their offer of insurance meets the same standards as other insurance? Are they telling potential insureds that they are being given a bigger computational burden in ascertaining e.g. counter-party risk than is allowed to consumers in even the most trivial kinds of insurance?
http://eternal-earthbound-pets.com/Home_Page.html
Providing assurance that pets will be provided for in the event of Rapture.
Having thought it over, I'm OK with the ethics of this service.