Good answers, one and all, but they all seem to essentially revolve around competence and capacity to deliver.
Hypothetically, if a respected and mainstream insurance company offered a similar sort of service, would you find it as problematic?
Probably not; I would, however, be interested in #3.
http://eternal-earthbound-pets.com/Home_Page.html
Providing assurance that pets will be provided for in the event of Rapture.
Having thought it over, I'm OK with the ethics of this service.