Looks like one of those instances where pyramid scheme is used as a catch all term for scams which aim to look like a franchise or investment. Could be that they are thinking of the miners as franchisees but that would only make sense if the founders were selling graphics cards.
I believe the technical term for what the bitcoin founders are making the right moves to be doing is a pump-and-dump.
There seems to be quite a bit of a Bitcoin interest around here, with several articles about it already: [1 2 3 4 5 6 7]
I propose that links and generic Bitcoin comments should be posted here, instead of making a new discussion thread for each interesting article about the subject.