What Tim Tyler said. Remember, the layperson has a HUGE inferential gap between their knowledge and Bitcoin, and closing that gap requires solving the problem -- itself very difficult for most -- of explaining cryptography and what it can accomplish. Otherwise, people can't grasp how the scarcity and security come about.
We've started a habit of creating periodic Bitcoin threads to confine discussion thereof to those threads and prevent excessive proliferation of Bitcoin topics in the discussion section. Here is a link to the last one, which links the other discussions. Lot's to talk about, and another bounce in Bitcoin's value (up to 33 then down to 24), so share your links and thoughts!