BlackHumor comments on Influence = Manipulation - Less Wrong Discussion
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I think this is it exactly. But let's be rigorous:
So, with the corrections suggested by doing this, the distinction should be:
If the target having full knowledge of what you're doing doesn't affect whether it works, it's influence. If the target having full knowledge of what you're doing does affect whether it works, it's manipulation.
Or, to get at why one is immoral and the other isn't, if there's deception involved it's manipulation. If there isn't it's influence.