People "quit" all sorts of "games" in real societies, though. They may "quit" particular social institutions, such as a school or a workplace. They may "quit" the social class or cultural loyalties (e.g. religion) to which they were born and raised. They may "quit" particular groups of friends, or "quit" a marriage or family (or be forced to do so).
Title:
Emergence of good conduct, scaling and Zipf laws in human behavioral sequences in an online world
Abstract:
Link:
http://arxiv.org/abs/1107.0392
Popular science interpretation:
Link:
http://www.technologyreview.com/blog/arxiv/26967/