These are ALL too high for level 1 (as a rough estimation they seem to me more like level 3).

Level 1 ought have been something that most people would have few gaps in, so that it would motivate them to fill in those few gaps. And once they'd filled those gaps, and taken pride in completing Level 1, and have little "Level 1 human" merit badges to show off, then they'd find encouragement in proceeding to Level 2.

Creativity Level 1 should be writing a short 100 word story -- there are a number of 100-word ficlet communities, so then these people would extra reward by posting those stories to such comunities. Or they're small enough that we could post such stories to a dedicated thread. Memory Level 1 should have that same 100-word barrier. Or perhaps just "memorize 10 phone-numbers". Cooking should be as easy a cooking task as you can make it: the boiling of an egg, perhaps.