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Pfft comments on [LINK] Want to Sway Climate Change Skeptics? Ask About Their Personal Strengths (And Show Pictures!) - Less Wrong Discussion

0 Post author: David_Gerard 14 September 2011 08:05PM

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Comment author: Pfft 16 September 2011 03:20:50AM 3 points [-]

I would have guessed that it is just due to humans being very visual beings.

The paper briefly considers whether the effect is due to graphs being easier to process, but apparently not (p.32):

These results do not appear to be driven by systematic differences how respondents processed Text or Graph – a post-treatment check of recall of a primary data source (NASA) found few significant differences between the treatments. Moreover, we observe no significant difference in the length of time respondents spent considering each treatment. These results suggest that the greater effectiveness of Graph is not simply a function of ease or depth of processing (results available upon request).

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