http://blogs.scientificamerican.com/guest-blog/2011/09/22/cognitive-biases-in-sports-the-irrationality-of-coaches-commentators-and-fans/
The rationalist in me wishes we would just have competitive coin flipping and get it over with.
My understanding is that controlling a coin flip is an existing magic/sleight-of-hand technique; might not be a very good spectator sport, though.
http://blogs.scientificamerican.com/guest-blog/2011/09/22/cognitive-biases-in-sports-the-irrationality-of-coaches-commentators-and-fans/