Eh, I'm not married to any particular solution, just thought that a regular strip, however produced, might attract some people not amenable to spending hours on reading either the sequences or the fanfic. Whether it is a good idea to attract attention of people like that, is a whole different issue.
People have been asking this question here a lot lately (not sure, why, but still). MoR has been by far the most effective ad for LW so far, but this is a one-man effort. I wonder if a web comic drawn by the regulars based on, say, recent posts and comments would be another way to get people interested. Just to set the bar really, really low, here is my quick impression of this post (the idea is stolen from #lesswrong, but the obvious bad pun is mine):