It doesn't even seem strange to me. The obvious thing for most people to do is to respond with the "correct" signal. But amongst those who actually do think about the question, there's still a matter of interpretation:
A dollar means more to a poor person than it does to a rich person
I might answer "no", depending on what I thought they meant by "means". If I was thinking of it as a symbol and was considering what its semantic value was, I would probably think it was the same for both rich and poor people - they both correctly understand what is meant by "dollar" and value that thing differently.
gun-control laws fail to reduce people’s access to guns.
I might think this was true, depending on what you mean by "fail" and "reduce". Since it's trivially true that a gun control law should reduce people's access to guns by some extent, the question when interpreted charitably would seem to be asking whether gun control laws are effective at their goals of significantly reducing criminals' access to guns.
I might also wonder what "reduce access" means; it could mean "for each person, it is harder to get a gun", or it could mean, "some people who could formerly get guns now cannot". The latter seems strictly false, since industrious people can find some way around any law.
My general take on "A dollar means more to a poor person than it does to a rich person" is that, unless the respondents were chosen only from the subset of people with a basic grounding in economics" the researchers likely felt that they could not use the statement "The marginal value of an additional dollar is greater to a poor person than in it is to a rich person" because they could not assume that respondents would understand the concept of marginal value. Possibly just mind projection on my part, but that is what I assume t...
A article in the Atlantic, linked to by someone on the unofficial LW IRC channel caught my eye. Nothing all that new for LessWrong readers, but still it is good to see any mention of such biases in mainstream media.
I break here to comment that I don't see why we would expect this to be so given the reality of academia.