I haven't read Ariely's research articles themselves, but I've seen this research summarized in Ariely's (or maybe Wiseman's) recent book. How is this a study of strong emotions? There's much more to the emotional states than shifting preferences. For all we know, there may be systematic changes in certain competencies, susceptibility to certain kinds if stimuli, even lasting personality changes.
Didn't know about Gilbert and Denson, thanks for pointing out their work.
The topic and the problems associated with it are probably familiar to many of you already. But I think some may find this review by Freeman Dyson of the book Thinking, Fast and Slow
by Daniel Kahneman interesting.
If you've made it this far read the rest of the review here. There is still some cool stuff after this.