My initial reaction was to agree with you, but now I'm not so sure. A huge part of peoples' political identities seem to be tied up in the labels themselves. For example, the buzz words of all the political leanings sound good to me when used in a non-political context. "Tradition" and "freedom" and "power" and "fairness" all sound lovely when I'm thinking about things not political. If Oligopsony wants to know "how we break down, politically", then using mind-killers seems like a good way to do it.