INSTANCE: Ooh, shiny! (online)

Often, when I have some specific task to do on the internet, I'll get distracted by something else and forget about my original task, even if it was something that I was genuinely interested in. For example, let's say that I need to check how much a gym membership costs. I might grab my laptop, open it up, and think "I'll take a quick break (since I'm already on the internet)." Next thing I know I'm on LW or another blog engrossed in whatever new shiny popped up lately. The time it takes me to realize that I actually had something to do varies, but probably isn't more than 7 to 10 minutes. However, at this point, I actually have to rip myself away from the shiny, which can take a bit longer.