peter_hurford comments on Holiday giving thread - Less Wrong Discussion
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You should also pledge that you won't donate unless you do so to match another donation, otherwise the value added of a matching donation is an illusion here. Though, the illusion may be all that is needed to motivate donations.
See http://blog.givewell.org/2011/12/15/why-you-shouldnt-let-donation-matching-affect-your-giving/
Good point. While I hit my full total before reading your comment, I hereby regardless pledge that I wouldn't have donated unless it was to match another donation, and that this also holds in any counterfactual or parallel worlds where people don't get up to the full sum.