Your target audience is probably not Christian, but anything-mas is going to sound like a rip off of Christmas.
I would hesitate saying to my mother "I'm celebrating Baconmas with the kids". I'd rather say "I'm celebrating Francis Bacon Day with the kids". It's more descriptive, does not feel like an attack on Christmas, and has a natural followup question: "Who is Francis Bacon?"
Hmm, good point. I haven't yet taken any flak on this, but I'll keep an ear open.
The Gist: I started this blog to get people excited about a science-themed holiday. I want your suggestions before I advertise it to everyone I know!
Two years ago, I came up with the idea of celebrating Sir Francis Bacon's birthday (Jan. 22) as a festive science-themed holiday called Baconmas. (The name has the additional bonus that it's easy to convince people to come to a party if there will be bacon there.) I had a good Baconmas party in 2010 and a better one in 2011, and now I want to let other people in on the fun.
So I made a website.
It's currently "in beta"; I wrote a couple of preparatory things, but haven't yet shown it to the vast majority of my friends. I want to maximize the chance that it goes a bit viral when I do, because a science-themed holiday really needs to exist. So I'd like any suggestions you have, before I go "alpha" with it. So as to not cause anchoring, I'll put down in the first comment the things I already plan to do- if you could make all your original suggestions first, then read those plans and others' comments, then add more suggestions, that should maximize the good ideas. Thanks!
(Oh, and it goes without saying that you should celebrate Baconmas if at all possible. It's been a lot of fun for me.)