My suspicion is that you (and Yvain) suffer from the typical mind fallacy, if you think that an image of a dead child would keep an average person from buying a laptop, or even tilt the balance toward charity vs consumption. Might even cause a backlash. On the other hand, some might be swayed by an image of the solar system tiled with smiley faces, or the Earth savaged by an asteroid impact, or cockroaches surviving a nuclear war or a deadly manufactured virus.
I personally am not suffering from typical mind fallacy, because this doesn't keep me from buying things and I have yet to donate a single cent to charity my entire life (in my defense, I'm currently a college student and all my savings are a few thousand dollars that I earned on a paper route, but still). Just wanted to mention from that fact that I still support this proposal, because even a tiny portion of income put towards this by the average person would save countless lives- and also reduce the moral burden of this on people like myself, who are aware of it anyway, because once you save all the easy-to-save lives that laptop isn't equal to a full dead child anymore.
From Yvain's 'proposal' to measure money in dead children:
This makes sense to me, to a limited extent. You can spend money for your own benefit or to help others elsewhere, and there really are people who wouldn't have to die if you would forgo some luxuries. Making this tradeoff more explicit ("we're looking for an apartment costing no more than six dead children annually") might lead some people to greater generosity. It's a way of abstracting compassion.
Two things worry me, though. The first is that there's a big focus on spending here [2], but increasing earnings deserves more focus: getting a raise or a new job that added $10K to my salary would let me keep more children from dying than would reducing my spending on myself to zero. [3] The second is that thinking of all your purchases in terms of dead children is likely to make you miserable. Not just that, but miserable to little gain: you still probably spend almost as much money on yourself, you just feel more guilty about it. Much better, I think, is to pick a rule for how much to give and then apply it to money as it comes in. That way each purchase has no effect on the number of deaths you're averting.
(Note: I also posted this on my blog)
[1] The current number is probably closer to $2K.
[2] Maybe this is because it sounds weird to talk about salary in terms of dead children? ("I wonder what job earns me the most dead children?") Perhaps for earning the unit should be the "undead child"?
[3] In 2011 Julia and I lived on $18K for the two of us, not including taxes or health insurance.