I like the bonus for people who know their Princeton. Maybe not as effective with average audiences, though - slightly weird, several syllables.
I think that's a problem actually. We don't want to imply affiliation with them when that isn't the case.
The Singularity Institute wants to spin off a separate rationality-related organization. (If it's not obvious what this would do, it would e.g. develop things like the rationality katas as material for local meetups, high schools and colleges, bootcamps and seminars, have an annual conference and sessions in different cities and so on and so on.)
We can't think of a name for this organization.
We can't think of any names that seem good enough to be audience-tested.
We don't have any ideas good enough that we'd want to mention them in this post.
Help.