I didn't mean to say the sneaking was intentional. VOI calculations seem like they would correlate more with intelligence than rationality as such. I can't find any reference to goal-factoring; what do you mean by that?
I know this is much later, but for future readers I thought I'd chime in that goal-factoring is a process of breaking your goals down into subgoals and so on. At each level, you ask yourself "what am I trying to achieve with this?" and then ask yourself if there might be a better/cheaper/more efficient way to do so.
This is very closely related to the idea of purchasing goods separately.
[I attended January 2013 CFAR workshop and volunteered at the March one.]
Anna Salamon and I are confused. Both of us notice ourselves rationalizing on pretty much a daily basis and have to apply techniques like the Litany of Tarski pretty regularly. But in several of our test sessions for teaching rationality, a handful of people report never rationalizing and seem to have little clue what Tarski is for. They don't relate to any examples we give, whether fictitious or actual personal examples from our lives. Some of these people show signs of being rather high-level rationalists overall, although some don't.