I'm not sure how often everyday visitors navigate to lesswrong.com, as if they're typing in a webaddress. I have all/recentposts saved as a bookmark, and that's all I ever start out at.
24% of traffic to the front page is new visitors; 76% is returning visitors.
Overall site traffic is 51% new visitors.
Excluding post pages, landing page traffic looks like:
lesswrong.com
Landing Pages
20120213-20120314
Landing Page Visits % New Visits
/ 60,038 23.77
/r/discussion/new/ 5,972 2.34
/promoted/ 1,992 9.69
/new/ 1,886 3.50
/r/discussion/ 1,605 5.17
/about/ 1,439 19.39
/new
What if the front page looked a little more like this?
(Please assume that I'm trying to help. If you're polite and constructive (even if you hate this design) Omega will send you bundles of love in the post. If you're rude, I'll personally fund ninja assassins to hunt you down.)