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wedrifid comments on Cult impressions of Less Wrong/Singularity Institute - Less Wrong Discussion
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People who do this for a living (effectively) cost a lot of money. Given the budget of SIAI putting a communications professional on the payroll at market rates represents a big investment. Transitioning a charity to a state where a large amount of income goes into improving perception (and so securing more income) is a step not undertaken lightly.
It's at least plausible that a lot of the people who can be good for SIAI would be put off more by professional marketing than by science fiction-flavored weirdness.
That's a good point. I'm guessing though that there's a lot of low hanging fruit, e.g. a front page redesign, that would represent a more modest (and one-time) expense than hiring a full-time flack. In addition to costing less this would go a long way to mitigate concerns of corruption. Let's use the Pareto Principle to our advantage!