Ahh, okay. Rather narrow definition. I was thinking more along thoughts associated with fear. Scare people with concept they don't very well understand, offer hope, and over time as they think about one and get scared or think of the other and get comfortable, they develop conditioned associations of the form A=bad, B=good, that can not be removed with logical arguments any more than you can argue a conditioned blink reflex out of someone.
Related to: Ugh Fields
Ugh Fields are internal negative reactions that occur before the conscious mind has an opportunity to process the information, often resulting in less than optimal decision making.
We have previously discussed Ugh Fields that involve performing tasks, but as far as I can tell we haven't had any posts on Ugh Fields about ideas. Ugh Fields towards ideas can be experienced both while trying to weigh the merits of an argument, or after one's opinion has altered.
On Less Wrong, many ideas are accepted as true that, in some places, have negative connotations. And if someone has an Ugh Field towards an idea because of this, it can be difficult to change this to a neutral or positive position. This can cause problems while trying to think about these ideas rationally.
For example, I grew up in a heavily liberal household. And because of this, when I was young I had a negative view on libertarianism. This caused problems, to the point where in my early teenage years I didn't weigh someone's economic views as highly just because they identified as a libertarian. But, once I actually looked into the policies of libertarianism and the results of these policies, my views shifted. And although my reaction improved over time, I still flinch away when I hear the word "libertarian," despite considering myself one!
And there are many other topics on Less Wrong someone could have this reaction for, including AI, FAI, atheism, transhumanism, cryonics, immortality, alternative diets, optimizing utility for charities, and metaphysics. An Ugh Field towards any of these ideas can hinder one's ability to update properly on hearing information about it.
Some techniques I have used that have helped include:
Things I have not done, but might work:
Does anyone else have suggestions?