Well, if he succeeded in putting 4*10^14 words on the front page, he must be doing something right!
Oh, I see the error in my math now. Whoops. Guess it's a saner metric than I thought, though px = 0.87 seems to be overstating things quite a bit as well.
I.J. Good, from the opening of 1962's The Scientist Speculates (a collection of partly-baked ideas):
(Note that I changed the formatting a bit for readability.)