I see, and math textbooks are to make people feel good about their knowledge of math? How did you determine this?
Contrast a math textbook to a poster that just has Euler's Identity. One is useful for teaching you about math, the other is just to show off that you're a fan of math to other people in your in-group. This poster is for people that want to point to a box during an argument and feel smug. There's nothing terribly wrong with that, but it's still basically just saying "yay math".
http://www.yourlogicalfallacyis.com
Just printed an A3 of this.
See now http://lesswrong.com/lw/c9u/logical_fallacies_poster_a_lesswrong_adaptation/