First and second order wants strike me as having to do with near and far modes. (I also suspect near and far explain hyperbolic discounting/procrastination, and maybe also why the Wason selection task is hard (abstractness being associated with far mode) and maybe the endowment effect.)
Keith Stanovich is a leading expert on the cogsci of rationality, but he also also written on a problem related to CEV, that of the "rational integration" of our preferences. Here he is on pages 81-86 of Rationality and the Reflective Mind (currently my single favorite book on rationality, out of the dozens I've read):
Also see: The Robot's Rebellion, Higher order preferences the master rationality motive, Wanting to Want, The Human's Hidden Utility Function (Maybe), Indirect Normativity