Definitely- I would have gone for something like "listening" or "discovering." (I think when I explain it to people, I'll start off with the rider-elephant model of the conscious-unconscious brain, and then call it listening to your elephant.)

Yep. He might've had an even bigger bestseller with a name like "Listening To Your Inner Self" or "The Wisdom Within" or some such.

Going somewhat back to the topic at hand, one of the best things about LW over the years has been finding out about stuff like this, prospect theory, and a whole bunch of other topics in research that I otherwise wouldn't have heard of and incorporated into my work. I'd still be spending a lot of time trying to come up with exercises to teach what Gendlin already has in his book, for example.